At LAYOUTindex, оnlіnе mаrkеtіng іѕ whаt we know аnd lоvе. Our сlіеnt’ѕ success іѕ our ѕuссеѕѕ. Sауіng that it іѕ exciting when оur сlіеntѕ rеасh thе fіrѕt page оf Gооglе іѕ an undеrѕtаtеmеnt. Wе tаkе pride іn employing dіgіtаl marketing tactics thаt wіll uphold future ѕеаrсh еngіnе uрdаtеѕ. However we understand that Digital Marketing has now evolved beyond the traditional meaning of the term and is much more vast in meaning and hence requires much more work than it ever used to.
Search Engine Optimization still remains one of the strongest digital marketing strategies and rightfully so. Done right, there is not much that you would need to turn your ecommerce website into a blooming mode of income. What makes SEO so strong is that you put yourself in front of the people who are looking for you or the services/products you offer. Targeted marketing does not get better than this.
In addition to SEO, there are other digital marketing techniques you can utilize to get your online based business the recognition it deserves in the digital space. The digital space is much like a mall where your potential customers are the window-shoppers who will convert if they see something they like or need. For this to happen successfully you need to have a foolproof strategy that gives your brand presence in digital space "hotspots" relevant to your business industrty.
Our digital marketing experts are well experienced in working with online businesses and websites of various industries and have identified the digital space "hotspots" for major industries and have tried and tested methodologies of getting your brand the presence it deserves on the Internet.
Our services and digital marketing strategy include but is not limited to:
SEO Audit - Our SEO specialists and QA team audit your entire website to identify its shortcomings related to SEO and UX and provide you with a detailed report along with suggestions you can implement to fix these issues and have a better website
On-page Optimization - This is where our analysts run keyword analysis reports to ensure the content on your website is optimized for users and search engines. Body content changes, page titles and meta descriptions are a few areas optimized here.
Off-page Optimization - Our team of backlink builders will build backlinks to your website on authentic web directories and third party websites using ethical strategies. We will also run a competitor backlink analysis and show you where your better performing competitors are obtaining their backlinks.
Outreach - This is a strenuos process which we will undertake which involves communicating with webmasters who have websites in the same niche/industry and work out a mutually benificial process in referring visitors to each other's websites.
Content Marketing - Good content has been, is and always will be king in the field of digital marketing. We will undertake the responsibility of creating and sharing this content so that it benefits your business and positively impacts your online marketing strategy.
Guest Blog Posting - Blogging has been one of the oldest strategies of improving the authenticity of an online based business. Being an industry leader is key to conversion of leads into sales. We will identify and post content on related blogs and similar sites as your business so that potential customers will have trust inwhat you offer.
Article Submission - Article submissions work hand in hand with content marketing. There are numerous article repositories that have good traffic and we will target these websites with relevant content to improve your backlink profile and referral visits.
Local SEO - This is a relatively new practise that gained high popularity with Google Business Listings getting higher priority in recent times. We ensure that your Google Business Listings gets the visibility it deserves online.
Kitesurfing.lk is a website offering kitesurfing lessons in Kalpitiya, one of the best kitesurfing destinations in Asia. They need to increase their online presence and convert potential clients looking for their services via the Internet. LAYOUTindex provided them a sound SEO strategy and placed them in the 3 places on Google SERPs for a multitude of target keywords.Read More
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